WORLD'S FIRST ECO-FRIENDLY SPORTS RAIN PONCHO
WORLD'S FIRST ECO-FRIENDLY SPORTS RAIN PONCHO
WORLD'S FIRST ECO-FRIENDLY SPORTS RAIN PONCHO
In 2019, 365 Dry was proud to collaborate with IMG and Rugby World Cup Japan 2019TM to create the World’s first Eco-Friendly Rugby Rain Poncho.
Supporting many worldwide environmental initiatives, including the EU’s 2019 ban on single use plastic, we introduced a superior replacement.
This is the first time a world governing sporting body had elected to champion a sustainable brand. A ground-breaking move by RWC to offer fans a sustainable alternative was well received. Fans loved it, with over 250 sold every day in the build up to, and during the games.
We repurposed over 1,000,000 plastic bottles in 2019 and in partnership with international rugby teams and their sponsors, we continue to aim higher.