365DRY was born from a team of ocean lovers residing in Bali, Indonesia who despaired at seeing the daily plastic trash occupying the sea, oceans and rivers. A beautiful paradise island littered by mans throwaway consumables. Of course, this is not isolated to Bali, but seeing the issue right in front of eyes, inspired us to not just talk about it, but take some action. Bali experiences a heavy rain season. Throwaway, cheap, nasty-looking plastic ponchos are EVERYWHERE! We simply thought... it doesn't have to be this way!
The dream was simple, create a product that not only replaced the throwaway plastic poncho, but did something about the already created plastic which takes the Earth years to destroy. 300 million tonnes of plastic are produced each year, and only 10-13% is ever reused, causing a devastating effect to our environment.
The challenge was hard. Lack of available sustainable and ethical suppliers, and awareness, meant we had to work hard and fight to create the product we envisaged. And so, fight we did.
The result… an eco-friendly, quality rain poncho which not only looks great, but does the one job it’s meant to- keep you dry.
We invested in a beautiful, innovative material made from recycling discarded plastic bottles. Every one of our Rain Ponchos is made from 40 recycled plastic bottles. That’s 40 ocean-bound and landfill-destined plastic bottles given purpose again.
The vision is bigger. On the journey we observed how large sporting events and festivals are the worst culprits for creating the plastic graveyard once all the fun and games are over. People walk away with their t-shirt souvenir, completely unaware of their contributing damage to the environment.
Our job is not to shame. We educate and disrupt industries, so they are aware of superior, alternative choices, that make a HUGE impact. We make it easy for them, with a product we know their fans love, and will want to use again and again, long after the event lights go down.
We achieved a massive goal in 2019 by becoming the official Rugby World Cup 2019 Eco-Friendly Sports Rain Poncho, recycling one million plastic bottles in the process.
But there is more to be done. We can be better, and we work to be every day.